Expert Support for On-Premise Operators
Staff Spirits Education
Spirits education is the foundation of Mixology, and a great way for your staff to add value to the customer experience. Bobby G is an expert at teaching practical ways to use Spirits Category knowledge to drive upsell and deliver a superior customer experience. His expertise covers Bourbon, American Whiskies, Whiskies of the World, Tequila, Rum, Gin, Cognac, Vodka, Amaros, Vermouths, Cordials& Liqueurs. Bobby G can guide your team through any spirit category!
Staff Mixology Training
Creating a great cocktail is truly an art. Bobby has spent years working with bartenders, teaching the value and importance of a balanced cocktail. He teaches his students how to combine flavors in a shaker just as a great Chef would develop an unforgettable recipe. These skills will help your team execute consistently flawless cocktails, leading to reorders, great customer reviews and a staff motivated by their own success!
Engaging with & Leveraging Supplier Relationships
Building beneficial partnerships with beverage suppliers is an essential element in any successful beverage program. Bobby G has longstanding experience working with numerous brands, and both national and local on-premise operators seeking to build these partnerships through signature cocktail creation, menu development, consumer events, and bartender and staff education. Few industry professionals have more experience in this area, and have represented more brands than Bobby G.
What People Are Saying About Bobby 'G'
“How can I thank you enough?! I can't, is the answer. BG - You are a ROCK STAR. You wowed the client and their guests, they were intoxicated by your stories AND your drinks. You are extremely talented and it was a joy to watch you work.”
- Gina Powell
What People Are Saying About Bobby 'G'
“I’ve never worked with anyone who has more passion for teaching professional bartender skills than Bobby G”
- Kathleen DiBenedetto, Beam Suntory
What People Are Saying About Bobby 'G'
“Having an industry leader, like yourself, dedicated to preopening trainings is invaluable to our success. Your passion is infectious and exciting.”
- Adele McFarlane, Greenwood Hospitality
What People Are Saying About Bobby 'G'
“I had so many amazing compliments on behalf of you and your team, the event was very educational, and Bobby does such an amazing job keeping people interested and having fun. THANK YOU! “
- Rachel Bowman, Ellis Island Casino
What People Are Saying About Bobby 'G'
“Bobby's knowledge, expertise and enthusiasm were wonderful to witness, especially the interaction with the students. A big thank you to Bobby.”
- Murray Mackenzie, Harrah College of Hospitality
What People Are Saying About Bobby 'G'
“Really great to get the insights and education on all things bourbon - Bobby was captivating and hilarious. A great event!”
- Peter Steele, American Cancer Society
Expert Support for Events
Create Winning 'Bevertainment' for Your Events
Curated Spirits Tastings
Your event will shine when you “SIP, SAVOR, AND LEARN” with Bobby G. Bobby G will deliver an expertly guided tour on tasting distilled spirits in any category, while elevating your spirits tasting skills. Learn the history and laws of each category: Categories include: Bourbon, American Whiskies, Whiskies of the World, Tequila, Rum, Gin, Cognac, Vodka, Amaros, Vermouths, Cordials & Liqueurs.
Staff Mixology Training
Ensure your event staff is prepped and ready to perform at the highest level. Bobby has spent years in the hospitality industry and has the ability to train your staff to deliver balanced and delicious cocktails with a smile. He teaches his students how to combine flavors just as a great Chef would develop an unforgettable recipe. These skills will help your event attendees have the best possible experience, leading to greater customer satisfaction.
The Great Cocktail Class
Learn the techniques & recipes to make, taste and create the great classic cocktails of any spirit category: Whiskey, Tequila, Rum, Gin, Cognac or Vodka. Bobby G will expertly show you how to properly make, serve and enjoy the classic cocktails of the past and present! Classes offered include: Mastering the Manhattan, Inside the Bourbon Mashbill, Whiskies of the World, The Prohibition Cocktail Experience, Responsible Hospitality, Margarita Madness, Beyond the Long Island Iced Tea, Bitters or Bust, Cocktail DNA, Radical Hospitality in the On Premise.
Corporate Team Building
Mixology and spirits tasting classes make a great fun and engaging Corporate team-building event. Bobby G will guide your team through making classic cocktails, their own delicious cocktails, as well as the history and culture of spirits, and how to pair them with different foods. Our classes are interactive and collaborative, with plenty of opportunities to bond and work together. Add some friendly competition with a cocktail competition to put your team’s creativity to the test, with prizes for the winners.
Expert Support for Brand Owners
Brand Ambassadorship
Bobby G is a talented brand ambassador who is skilled at educating consumers and trade on a product's stories, nuances, and ideal applications. Serving as a human ‘touch point’ for your brand, Bobby will connect your brand with consumers by highlighting your brand's legacy and values. He will work with on-premise operators and bartenders to create custom cocktails with your brand, driving staff cocktail creative ownership. This ensures the staff will recommend your brand post‑placement.
Signature/Promotional/Event Drink Creation
A well-crafted signature cocktail invites curiosity and fascination for a bar program. It expresses the flavors, vibe, and ambiance that make a bar uniquely appealing. Bobby G is an expert at signature cocktail creation, paying culinary-level attention to seasonal ingredients, glassware choices, and garnish aesthetics to root your signature cocktail to your bar's identity. Invite Bobby G to create a signature cocktail that will advantageously extend your bar's brand personality into a glass, while delighting palates in search of flavors as distinctive as the establishment serving it up.
Public Relations Representation
An effective public relations spokesman to the media requires an artful blend of communication abilities, strategic messaging instincts, and innate professional polish. But perhaps above all, an influential spokesperson radiates relatability, transparency and confidence on-camera or in brief exchanges with press. With Bobby G as your spokesperson, viewers and readers will witness not just honed oratory skills, but an authenticity which will connect convincingly.
Bobby 'G' - A Trusted Industry Leader
An industry veteran of 40 years, Bobby “G" Gleason has been tending bar and crafting cocktails both behind the bar and in front of large audiences.
He is both an educator and entertainer, bringing spirits to life for the trade and consumers across all spirits categories.
Bobby is a ‘Founding Father’ and a National Ambassador for the United States Bartenders Guild.
He is both an educator and entertainer, bringing spirits to life for the trade and consumers across all spirits categories.
Bobby is a ‘Founding Father’ and a National Ambassador for the United States Bartenders Guild.
See For Yourself!
Meet Bobby 'G' by exploring these videos...
